Paid search reporting across every account and market
Bright Analytics brings paid search data into one governed reporting model, so your team can compare performance, reconcile spend and understand conversions without rebuilding exports from every account.
For paid search teams, agencies and marketing analysts managing multiple accounts, markets and campaign structures.
Paid search data gets complicated at scale
The platforms make it easy to run campaigns. Reporting across accounts and markets is harder: campaign structures drift, conversion definitions vary and the same weekly work repeats.
Accounts and agencies organise data differently
Multiple managers, markets and agency teams create different campaign structures and naming patterns. Rolling them into one view takes more than downloading the same columns from each account.
Conversions do not all mean the same thing
Primary and secondary actions, imported offline conversions and account-specific goals can sit beside each other. Without agreed definitions, comparisons create more questions than answers.
Spend and performance checks are repetitive
Teams export spend, check pacing, reconcile conversion totals and rebuild reports for each market. By the time the numbers are ready, the account has already changed.
How do we solve it?
Our marketing analytics platform connects paid search accounts to a governed data model with clear conversion definitions and reporting. Where campaign consistency needs attention, Taxonomy Manager keeps data reliable at source.
Automated data collection
Collect data from every paid search account
We connect the relevant account and manager hierarchies and automate daily collection. The model keeps account, campaign, ad group, keyword and conversion detail available for the reporting questions you need to answer.
See paid search integrations
Governed data modelling
Define conversions and performance consistently
We agree which actions, costs and outcomes belong in each KPI, including imported or offline conversions where available. Account-specific detail remains visible while shared definitions support comparison.
Quality data at source
Keep campaign structures reportable
Where naming and value consistency are part of the problem, Taxonomy Manager provides controlled conventions and validation for the teams and agencies creating campaigns.
Report and analyse
Give teams daily performance and pacing views
Build reporting around spend, conversions, return and budget pacing across markets and accounts. Analysts can move from a portfolio view into the account and campaign detail behind it.
What changes for your team
One paid search view across accounts
Compare performance across markets and agencies without hiding the account-level detail or business rules that make each market different.
Conversions you can explain
Shared KPI definitions make it clear which actions are included, how imported conversions are treated and why account totals may differ from a platform headline.
Less time spent rebuilding reports
Daily refreshed reporting and pacing views replace repeated exports and reconciliation, so teams can focus on optimisation and the decisions behind the numbers.
Questions
Which paid search platforms do you support?
We can connect paid search account and manager hierarchies through the relevant reporting APIs. We confirm the platforms, account structure and fields available during scoping.
Can you report across multiple markets and currencies?
Yes. We retain local account detail and can roll spend into an agreed reporting currency using the exchange-rate approach you specify.
How do you handle imported or offline conversions?
We identify the conversion actions available in each account and agree which are included in shared KPIs. Imported and offline actions remain distinguishable where that detail is available.
Can agencies and advertisers use the same model?
Yes. We can include account and agency structures in the model, with access and reporting views configured for the teams who need them.
Can you help with campaign naming?
Yes. Taxonomy Manager can define controlled values and naming conventions, then validate names before campaigns are activated so reporting dimensions remain usable.
Can we use our existing BI tools?
Yes. The Reporting API makes the governed paid search model available to your existing BI tools and data workflows.
Paid search reporting built around your accounts
Managed data pipelines, governed KPI definitions and reporting across accounts and markets. API and MCP connections make the same model available to your wider data and analysis workflows.