Meta Ads

Why Connect Meta Ads to Bright Analytics?

Managing Meta Ads data in isolation can lead to several challenges:

• Limited cross-channel visibility – Understanding Meta Ads performance in the context of wider marketing efforts.
• Attribution complexities – Measuring how social advertising contributes to conversions and customer acquisition.
• Manual data extraction inefficiencies – Exporting and consolidating campaign data can be time-consuming.

By integrating Meta Ads with Bright Analytics, you can:

• Gain a unified view of Meta Ads performance alongside other digital channels.
• Link advertising spend to conversions, revenue, and customer lifetime value.
• Automate reporting for real-time analysis and optimisation.

What Data Can You Access?

Our integration provides access to key Meta Ads performance metrics, including:

• Impressions, clicks, and engagement metrics.
• Cost, CPC, CPM, and ROAS data.
• Campaign and audience performance insights.
• Attribution and conversion tracking across multiple devices and platforms.

We also process and enrich the data to ensure seamless integration with other marketing analytics workflows.

How the Integration Works

1. Authentication: Securely connect Bright Analytics to Meta Ads using OAuth2 or via Business Manager.
2. Data Sync: Automatically ingest campaign performance data at regular intervals.
3. Processing & Enrichment: Standardise, transform, and optimise the data for easier analysis.
4. Dashboards & Reporting: View insights in custom reports or blend with other marketing sources.

Use Cases

• Measure Meta Ads performance alongside Google, LinkedIn, and other advertising platforms.
• Track social ad engagement and optimise budget allocation based on ROI.
• Automate reporting and reduce manual data manipulation.

Get Started

Sync your Meta Ads account today. Speak to our team to begin and discover how Bright Analytics can enhance your social advertising performance reporting.