FOR BRANDS

From 8 hours of manual reports
to automated multi-channel analytics

For a subscription service managing complex
trial offers and rapid creative changes across multiple partners, manual
reporting was eating up valuable time and creating accuracy risks.

Freeing up resources with automated,
accurate data

Our client’s marketing team was overwhelmed, we removed over 30 hours a week, merging data from three agencies, each using unique naming conventions across seven advertising platforms. With new offers launching weekly, they needed fast, reliable insights.

Key challenges

  • Manual reporting took 8+ hours per week across teams
  • New promotional offers launched weekly needed rapid analysis
  • Complex conversion logic for multiple subscription types
  • Performance data arrived too late to optimise campaigns effectively
  • Different agencies reported metrics in conflicting ways
  • No single view of performance across all channels
  • Campaign & creative naming inconsistencies made granular analysis impossible

Connecting all marketing
& measurement platforms into a bespoke analytics framework

We worked closely with our customer’s team to implement a custom data model tailored to their business objectives. This covered everything from campaign delivery and investment data, to viewability, attribution, tracking subscriptions, complete with KPIs for trials and conversion events.

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    Connected seven major advertising platforms into one system

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    Built custom KPIs for subscription trials and conversions

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    Created specific dimensions for promotional offer tracking

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    Standardised naming conventions across all channels

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    Automated weekly and monthly reporting processes

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    Set up real-time performance dashboards for all stakeholders

From basic tracking to granular performance data

After initial implementation, we uncovered a critical roadblock: inconsistent campaign naming across platforms was limiting performance analysis. The marketing team couldn’t drill down into specific offer types or promotional campaigns. Working closely with the client and their agencies, we developed and rolled out a standardised naming system using our Taxonomy tool.

Campaign performance could now be analysed by subscription type. Trial offer effectiveness became instantly visible. Performance could be compared fairly. Creative performance tracking became automatic. Marketing spend analysis became more precise. Weekly reporting time dropped from 8 hours to 45 minutes.

Built-to-measure solutions
for real problems

Off-the-shelf tools couldn’t meet this client’s unique requirements, so Bright Analytics built custom solutions to manage their partnership marketing, including tracking both paid placements and value-added agreements. Our Taxonomy tool managed complex naming conventions, while our reporting system tracked subscriber volumes against targets.

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    Partnership budget tracking

    Manages spend for paid and value-added deals, measuring ROI per partnership.

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    Custom naming convention framework

    Maintains consistency across platforms, adapting to multiple offer types and creative variations.

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    Subscriber volume tracking

    Compares actual subscription numbers with internal forecasts, tracking by type and trial conversion rate.

Seamless integrations with marketing platforms

Running multi-channel subscription promotions should drive growth, not create reporting headaches. Our client’s marketing team was overwhelmed, spending over 30 hours weekly across three agencies, each using unique naming conventions across seven advertising platforms. With new offers launching weekly, they needed fast, reliable insights.

Campaign management

  • CM360
  • SA360
  • DV360
  • Quantcast
  • AppNexus/Xandr
a graph of impressions, an african american man with glasses typing on laptop

Social media platforms

  • Meta Ads
  • TikTok Ads
  • Reddit Ads
  • Snap Ads

Measurement & Auditing

  • VisualIQ
  • Integral Ad Science
  • Floodlight reporting
  • Google Search Console
woman sitting on a couch and typing on laptop

The modules that made
it possible

The following Bright Analytics modules worked together to create a complete solution:

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    Bright Connect
    • Automated data collection
    • Real-time data processing
    • Custom field mapping
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    Semantic Layer
    • Custom metrics creation
    • Data harmonisation
    • Cross-channel analysis
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    Data Visualisation
    • Real-time performance views
    • Custom report builder
    • Automated distribution
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    Taxonomy Manager
    • Campaign naming system
    • Custom classification rules
    • Automated tag management

FREQUENTLY ASKED QUESTIONS

For this use case, the initial setup and integration with all platforms took 30 days. Full implementation, including the creation of custom naming conventions and agency training, was completed within 60 days. The client began seeing benefits from automated reporting within the first week.

Absolutely. For this client, we developed a custom naming convention framework that works across all agencies. Using our Taxonomy tool, we standardised how campaigns were tagged and tracked, allowing agencies to maintain their existing workflows while ensuring consistent, reliable reporting for the client.

In this case, we tailored our advanced data model to the client’s specific needs. We built custom KPIs and dimensions for each subscription type and trial offer. Using our flexible semantic layer and granular taxonomy, we provided a detailed analysis of campaign performance, creative effectiveness, and partner contributions, enabling the client to optimise strategies for different subscription paths.

Our platform is designed to evolve alongside our clients' needs. For this use case, we added new data sources seamlessly, often within hours. The new data was integrated into the existing reporting framework, ensuring consistent analysis and alignment across all channels without disruption.

Our automated data collection and validation processes guarantee accuracy. For this client, we used our system to cross-reference data points across multiple platforms, flag discrepancies, and maintain a clear audit trail. This ensured consistent, trustworthy insights and total transparency in the reporting process.

Save time and costs by automating
your data management

Connect with our team and see how our tailored solutions
can simplify your data challenges.

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