Multi-channel digital analytics. One source of truth.
Multiple channels & platforms, inconsistent naming, too many metrics and no single source of truth.
Bright Analytics unifies all your marketing data with a shared data model and measurement layer tailored to your business.
Challenges
Fragmented data across platforms
Your marketing runs across Google, Meta, TikTok, programmatic DSPs, and more. Each platform reports differently, making cross-channel comparison nearly impossible.
Multiple agencies, conflicting numbers
Different agencies report the same metrics in different ways. When the numbers don’t match, trust erodes and decisions stall.
Naming convention chaos
Campaign names that made sense to one team are meaningless to another. Without consistent taxonomy, you can’t easily or robustly analyse performance by product, region, or creative.
Manual reporting burns time
Your team spends hours every week pulling data, reconciling spreadsheets, and building reports instead of optimising campaigns.
The Hidden Cost
Slow decisions
Once you’ve assembled the data and found the insight you need, the optimisation window has closed.
Wasted budget
Without clear cross-channel visibility, spend continues flowing to underperforming channels & campaigns.
Analyst burnout
Your best people spend their time on data plumbing instead of strategic analysis.
Solutions
Centralised data layer
Connect all your advertising platforms, analytics tools, and attribution systems into a single unified data model. No more spreadsheet reconciliation.
Standardised metrics
Define your KPIs once in the semantic layer. Everyone reports the same numbers, calculated the same way, regardless of source.
Taxonomy enforcement
Implement consistent naming conventions across all channels and agencies. Analyse performance by any dimension: product, region, campaign type, creative variant.
Automated reporting
Dashboards update automatically. Weekly and monthly reports generate themselves. Your team focuses on insights, not data assembly.
Key Benefits
Trusted data
One source of truth that everyone can rely on, from marketing managers to the C-suite.
Faster optimisation
Monitor cross-channel performance in near real-time and shift budget to where it’s working best.
Hours reclaimed
Eliminate manual data processing and free your team for strategic work.
Granular analysis
With clean taxonomy you can drill down into performance by any dimension that matters to your business.
Over 60 integrations
Browse Connectors
The modules that make it possible
The core Bright Analytics modules work together to unify your multi-channel data.
FREQUENTLY ASKED QUESTIONS
Most multi-channel deployments are live within 30 days. We connect your priority platforms first so you see value quickly, then expand coverage over time.
Yes. Our Taxonomy Manager creates a standardised framework that works across all agencies. Each agency can maintain their existing workflows while the system maps everything to your unified taxonomy.
New data sources integrate seamlessly into your existing model. We map the new platform to your taxonomy and metrics framework, so it appears in your reporting alongside everything else.
Automated validation checks flag discrepancies as data arrives. Audit trails track every data point back to source. When numbers don’t match, you’ll know immediately — not at the end of the month.
See all your marketing data in one place
Book a demo to see how Bright Analytics can unify your cross-channel reporting.