FOR AGENCIES

UK agency saves 100+ monthly reporting hours with custom analytics

When one of the UK’s top agencies wanted to level up their client reporting, they chose
a white-label analytics platform that grows with their needs.

20+ inconsistent data sources, zero automation

Starting with basic automation, we’ve built a system that now processes data from over 20 sources, handles custom email ingestion, and feeds directly into client BI systems. The result is faster reporting, happier clients, and an agency team focused on insights rather than spreadsheets.

Key challenges

  • Every client required unique reporting formats
  • Data sources varied widely between clients
  • Manual reporting consumed countless team hours
  • Different business units needed custom views
  • Varying business calendars complicated timing
  • Internal BI teams needed raw data access
  • No consistent approach across accounts
  • Resource drain limited strategic work

Creating a custom-fit

From day one, we knew standard solutions wouldn’t work. Working closely with the agency’s internal team, we built custom dimensions for each client’s unique needs. Our system interpreted different naming conventions, created client-specific rules, and categorised campaign data in ways that matched each client’s business structure.

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    Created custom dimensions for each client

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    Built flexible data processing rules

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    Adapted to existing naming conventions

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    Configured client-specific reporting layers

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    Automated routine report generation

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    Maintained consistent quality standards

7 years working together and still growing

As the agency’s clients grew more sophisticated, so did their data needs. What started as basic reporting automation evolved into a comprehensive analytics ecosystem. We added integration after integration – from automated email parsing to internal data sources – creating richer, more detailed reporting capabilities.

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Key Developments:

  • Added automated email data ingestion
  • Integrated internal client data sources
  • Connected measurement platforms
  • Built custom BI data feeds
  • Created business unit dashboards
  • Automated calendar-based reporting

Made-to-measure agency analytics tooling

Every client brought unique challenges that required custom solutions. We developed specialised data integrations ranging from automated email processing to internal performance tracking. Our system grew to handle business unit reporting, custom calendars, and direct BI team data feeds.

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    Automated email processing
    • Captures web analytics from automated emails
    • Processes custom data attachments
    • Integrates directly into dashboards
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    Business performance integration
    • Connects internal client data
    • Tracks leads and conversions
    • Links marketing to business results
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    Flexible data
    distribution
    • Feeds raw data to BI teams
    • Creates custom data extracts
    • Supports multiple business calendars

Seamless integrations for any
agency stack

Our platform connects with the agency’s complete marketing and analytics stack:

Campaign Management

Campaign Management

  • CM360
  • SA360
  • DV360
  • Adobe Analyticst
  • Meta Ads
  • TikTok Ads
  • Snap Ads
  • Twitter Ads
  • LinkedIn Ads
  • Amazon DSP

Data Management & Transfer

  • Custom Data Transfers
  • Scheduled Emails
  • sFTP
  • Google Sheets
  • Exchange Rates
  • Kochava
  • Affiliate Window
  • CAKE
  • Google BigQuery
  • AWS S3
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The modules that made it possible

The following Bright Analytics modules worked together to create a complete solution:

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    Bright Connect [ETL]
    • Automated data collection
    • Real-time data processing
    • Custom field mapping
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    Semantic Layer
    • Custom metrics creation
    • Data harmonisation
    • Cross-channel analysis
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    Rules Engine
    • Custom data processing
    • Automated categorisation
    • Client-specific logic
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    Data Out / Reverse ETL
    • BI system integration
    • Custom data feeds
    • Automated exports

FREQUENTLY ASKED QUESTIONS

Each agency client receives a customised configuration within Bright Analytics. For this use case, we built specific dimensions, metrics, and processing rules tailored to clients with varying business units, calendars, and performance targets. This ensured consistent quality across all accounts while maintaining flexibility for unique client needs.

Yes. For this agency, Bright Analytics was fully white-labelled to align with their branding. Dashboards, reports, and even automated communications were customised, ensuring all client-facing materials appeared as part of the agency’s service offering.

We implemented automated validation checks tailored to their 20+ data sources. Our system cross-referenced campaign and performance data in real-time, flagging discrepancies and maintaining clear audit trails for both internal and client use.

We quickly integrated new data sources as the agency onboarded additional clients. For this use case, new sources were configured within days and seamlessly aligned with the existing reporting framework. Historical data was preserved, allowing for consistent insights across all sources.

The platform supports multiple calendar types and reporting schedules. We automated report generation and distribution based on each calendar - fiscal, custom business units, or standard. This ensures every client got their reports when they need them.

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